Ohio Golf Journal February 2020

TaylorMade’s NEW SIM TaylorMade’s entry in the ‘metalwood wars’ for 2020 is the SIM model which seems to be a logical progression from the previous M-series that introduced both the Twist Face and resin injection with increased emphasis on aerodynamics. SIM is an abbreviation for ‘shape in motion’ and comes from a unique asymmetrical sole with a rail, or what TaylorMade calls an Inertia Generator. It doesn’t run down the center line but starts in the center and points towards the toe at the trailing edge. This along with a higher crown of carbon fiber allows air flow around the head to generate less drag. TaylorMade was able to keep the center of gravity, in the SIM The XXIO Difference XXIO is pushing to increase their share of the equipment market in the U.S. with an aggressive sales campaign promoting their two new product lines, the Eleven, plus the X, which can be found in more retail outlets and pro shops. “We’re different than any other brand in the market, just as our new tagline suggests, and in 2020, we’ll driver lower on the face, by placing a steel weight at the very end of the sole and towards the trailing edge. Tomo Bystedt, TaylorMade’s Senior Director of Product Creation said, “The history of driver design has been about prioritizing tradeoffs. You could have great launch conditions, but poor forgiveness. You could have great forgiveness, but at the sacrifice of distance. You could have an aerodynamic shape, but with less than optimal launch conditions. But by using multi- material technology, we’ve developed a new shape that optimizes performance in all three areas. It’s forgiving, fast and promotes the ideal launch conditions.” The SIM’s Twist Face technology is slightly closed at the heel to straighten slices and open at the toe to correct hooks. It has resin injection to individually adjust the amount of rebound. With a sliding sole weight, SIM drivers can be customized to almost any golfer’s swing. The SIM Max provides added forgiveness and higher launch. The SIM Max D offers additional heel weighting to promote a draw for those, who fight a fade or slice. showcase our differences to more players than we ever have before,” said Chuck Thiry, Vice President of XXIO USA. “We encourage all players to come out and ‘Experience the Difference’ of XXIO. My guess is that if you give us a try, you’ll see a ball flight that you haven’t seen in a very long time.” Both lines feature what the company has tagged, “Weight Plus” technology. They placed 13 grams of brass and rubber in the club’s butt end, which they feel is a breakthrough in design. Testing has shown a reduced effort to swing the club, which leads to increased clubhead speed and distance. Ohio Golf Journal