The Show is scheduled for January 25-28, in Orlando’s Orange County Convention Center, after a one-year hiatus, due to the pandemic. Sponsored by the PGA of America and tagged “The Major of the Golf Business,” it has occupied one million square feet of exhibit space, while drawing 40,000 industry members, including PGA Professionals, suppliers, and media. Early estimates for 2022 indicate attendance will be down compared to previous years, plus the number of exhibitors will be substantially lower than the past several years. A media release, in October, from PGA Golf Expositions cited, “A recent survey completed by PGA Professionals and top buyers who frequently attend the PGA Show revealed that 70 percent of PGA Professionals and top buyers currently plan to attend the 2022 PGA Show; 19 percent are undecided with plans to be made within two months prior to the event.” Concerning the 2022 Show PGA Golf Exhibitions Vice President Marc Simon was quoted, “While we anticipate a temporary contraction in participation this year, we are pleased to share that we are on course to welcome more than 600 golf brands and thousands of industry stakeholders to the 2022 PGA Show.” Reflecting Simon’s comments there is no doubt people have become more cautious regarding travel and personal interaction, but tradeshow industry experts often point out, while online, or virtual meetings are useful, businesspeople still believe personal contact is the best way to build long-term mutually beneficial relationships. Ohio Golf Journal
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