There was a time not long ago when direct-toconsumer golf ball companies were few and far between. Golfers would typically buy balls at the local golf shop minutes before teeing off, or at a big box store while shopping for other gear or household items. Entering 2023, however, the “DTC” channel continues to explode as golfers have migrated online to buy golf balls, clubs and apparel. One of the DTC category leaders over the past decade, OnCore Golf, caught fire in 2022 with OnCore Igniting ‘DTC’ Golf Ball Category in 2023 the release of two new golf balls. The Buffalo, New York-based company dropped the new ELIXR, a three-piece, 84-compression offering geared toward golfers with driver swing speeds between 85 and 100 mph. And in October, OnCore unveiled the four-piece VERO X2, the followup to the wildly successful VERO X1, aimed at players with 110 mph and above swing speeds. The ELIXR 2022 and VERO X2 join OnCore’s AVANT 55, ELIXR and VERO X1 to round out OnCore’s five-ball lineup. The common thread By Shane Sharp Ohio Golf Journal
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