Titleist Introduces New Pro V1 And Pro V1x Titleist is promising that the most popular ball in golf has improved core technology that raises the bar for golf balls. The new models provide longer distance, lower long game spin, and greater consistency. The new Pro V1 and Pro V1x are engineered with high-gradient core designs that deliver lower long game spin for increased distance and a more consistent flight, yielding longer and straighter ball flight, while still Hybrid by TRUE Ambassadors like Joel Dahmen and Christina Kim, high-level player feedback led to creating a comfortable, durable shoe that performs at the highest level of the game. “The LUX Hybrid is a quintessential TRUE creation in that it delivers the highest level of comfort and performance on the golf course and is also perfectly suited for life off the course,” says TRUE CEO Jason Moore. “We’re excited to showcase it along with other current and future TRUE shoes, as well as our brand-new apparel line.” The LUX Hybrid is available in three high visibility core colors, black, grey and white, and two limited heritage collection colors, admiral and cognac. Weighing 11.2 ounces, the LUX Hybrid can be ordered at www.truelinkswear.com. shot they make is going to deliver the performance they expect and the performance they trust.” “For a Titleist golf ball to be new, it must be better,” said Frederick Waddell, Director of Golf Ball Product Management. “For us to call it a new Pro V1, it needs to be demonstrably better than the prior generation. We go through a rigorous testing and validation process to ensure the performance improvements developed by our world-class R&D team are recognized by the golfer when they put it in play and experience the product.” maintaining the Drop-and-Stop greenside control that Pro V1 and Pro V1x players rely on. “We’re looking for consistency in every element of golf ball construction, from the aerodynamics down to the core,” said Mike Madson, Senior Director Golf Ball Research and Engineering. “We always want the ball flying in the same window regardless of how it’s oriented, and we want the ball to produce consistent launch, spin, and speed on every shot. Consistency means when a golfer tees up a Pro V1 or Pro V1x, every properly executed
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