at Marco Simone Golf & Country Club, with millions more following the action on their televisions and other digital platforms. Internet posts about the Ryder Cup led to more than 600 million impressions and pageviews on their website. Furthermore, early figures show views of Ryder Cup official social media channels amounted to 197.6 million, with a total of 26.7 million interactions, contributing to the channels gaining 500,000 new followers. On Ryder Cup Europe’s platforms alone, impressions numbered over 347 billion, a 117 per cent increase over the 2018 Ryder Cup in Paris. Data also show notable increases across global broadcasts, with a rise in average viewership on Sky Sports in the UK of 38 per compared to the 2021 Ryder Cup at Whistling Straits and 25 per cent up on the 2018 edition at Le Golf National, making it the most watched Ryder Cup on Sky Sports on record. Guy Kinnings, Executive Director of the Ryder Cup, said, “The 2023 Ryder Cup in Italy once again underlined the global appeal and continued growth of one of the world’s leading sporting events. This year’s contest, played against the backdrop of the historic city of Rome, truly connected with fans around the world, and our early figures show significant increases in engagement even from the recent recordbreaking editions. The Ryder Cup is undoubtedly a unique and special event in sport. These extraordinary numbers certainly are testament to that and to the wonderful entertainment the European and US team provided on the course, as well as the unforgettable scenes of Luke Donald and his players celebrating a memorable victory at Marco Simone. Luke was a magnificent captain and those scenes really captured what it means to play for something bigger than yourself, which is something that
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