By Ed Travis
With women being the fastest growing segment of the golf industry, Srixon has launched the 12th Generation of the Soft Feel golf ball with a two-piece ionomer cover and a complimentary model for women.
Srixon’s share of the golf ball market is continueing to grow. Golf DataTech research has concluded that from January through June Srixon’s golf ball sales in the United States grew by 30%.
A portion of that growth has been due to the new 12th Generation Soft Feel models, which are in the lower-price, or value category. The new ball is a two-piece construction with a thin ionomer of 0.063 inches, while the Soft Feel Lady cover is an even thinner 0.057 inches. Thin covers and low compression are part of the formula to help generate spin on scoring shots. The core gradually changes through the ball. It is softest in the center, but firmer on the edge. Srixon professes these high rebound properties produce greater distance off the driver for slower swing speeds.
Brian Schielke, Marketing Director at Srixon was quoted,
“This is our 12th generation SOFT FEEL golf ball, putting us at the forefront of the low-compression distance ball category. With this new model, we’re excited to give golfers our longest SOFT FEEL to date, in a ball that maintains the signature feel golfers expect from a SOFT FEEL.”
The Soft Feel Lady, which has a slightly lower compression rating than the Soft Feel, is the 7th generation of the model.
Fast Facts: Soft Feel Golf Balls:
Two-piece ionomer 338 dimple cover
60 compression
Gradient firmness core
Color: White, or Yellow
$21.99 per dozen MSRP
Fast Facts: Soft Feel Lady Golf Balls:
Two-piece ionomer 338 dimple cover
58 compression
Gradient firmness core
Color: White, or Passion Pink
$21.99 per dozen MSRP
