Columnist: Ed Travis
What’s OLD is NEW, TaylorMade BRNR Mini Is A Throwback
By Ed Travis Described as a throwback to 30 years ago, the TaylorMade BRNR Mini driver takes its look from the Ti Bubble 2 from the 1990’s, but combines the latest technology with an update to the 2019 and 2021 Mini Drivers. TaylorMade is the only manufacturer that has had a small headed […]
Jill Spiegel Takes Over at PGA Tour Superstore
By Ed Travis It’s been just a few months since Jill Spiegel took over the job as President of PGA Tour Superstores (PGATSS) and already her presence and leadership style are being felt. She succeeded Dick Sullivan, the former President, and Chief Executive Officer, who moved into the spot of Executive Chairman and […]
Ed Travis Review NEW PXG & Bridgestone Golf Balls
PXG Enters the Golf Ball Market By Ed Travis Club maker PXG has jumped into the already crowed golf ball market with the PXG Xtreme Premium, a 338-dimple three-piece urethane cover ball sold direct-to-consumer sales on their website and in their retail locations. There are several three-piece urethane cover balls on the market and unfortunately […]
NEW Paradym Woods & Irons From Callaway
By Ed Travis Callaway Golf’s new Paradym and Paradym X iron models are made with they are calling “Paradym Shift Construction” featuring a hollow body filled with urethane spheres and an AI-designed forged face. Callaway told me they targeted producing both “the best of ball speed and feel,” plus used “Paradym Shift Construction.” The […]
PGA Tour-LIV Controversy Needs An Adult in the Room
By Ed Travis It’s always refreshing when someone you respect agrees with you, or is it the other way around? When the number one ranked golfer says exactly what you are thinking, it’s nice to know you aren’t completely alone. The current No. 1 golfer in the world, Rory McIlroy has taken a leadership […]
What a Difference a Year Makes
By Ed Travis What a difference a year makes. Registration of golf professionals and industry members for the 70th PGA Show Jan. 24-27, 2023, has begun and a preliminary listing of exhibitors has been released. Indications are that the Show’s woes of the past two years may well be behind them. This time last year the […]
PXG Introduces New 0211 Driver & Lower Pricing
By Ed Travis When the 0211 driver was introduced in January of 2021, we questioned PXG’s pricing strategy. The titanium body, carbon fiber crown and replaceable sole weight design, normally priced at $375.00 was discounted to $245.00. Did this mark a new and interesting trend for PXG? Were they for forsaking the […]
Just for the Ladies: TaylorMade Introduces Kalea Premier
By Ed Travis Kalea, the women-specific brand from TaylorMade, has added updated models named Kalea Premier and made especially for women. They are being sold as an 11-piece set, including a cart bag. TaylorMade has been quick to recognize the significant growth of the female segment of the golf equipment market and recently […]
Titleist TSR Drivers Are A BIG Hit on Tour
By Ed Travis Titleist debuted the new TSR3 drivers to PGA Tour pros at the Travelers Championship. It was a Big Hit and was quickly adopted by a large number of tour players. In fact, the TSR3 finished the year as the most played driver on tour. TSR is an acronym for “Titleist […]
TaylorMade Hi-Toe 3 Wedges
By Ed Travis The latest club enhancements from TaylorMade Golf are the Hi-Toe 3 Wedges, which provide a versatile solution for getting up and down around the green. These wedges are designed with a wide four-way cambered sole and aggressive spin generation that features raised ribs between full face grooves. Having the proper wedge […]