Columnist: Ed Travis
PXG Introduces New 0211 Driver & Lower Pricing
By Ed Travis When the 0211 driver was introduced in January of 2021, we questioned PXG’s pricing strategy. The titanium body, carbon fiber crown and replaceable sole weight design, normally priced at $375.00 was discounted to $245.00. Did this mark a new and interesting trend for PXG? Were they for forsaking the […]
Just for the Ladies: TaylorMade Introduces Kalea Premier
By Ed Travis Kalea, the women-specific brand from TaylorMade, has added updated models named Kalea Premier and made especially for women. They are being sold as an 11-piece set, including a cart bag. TaylorMade has been quick to recognize the significant growth of the female segment of the golf equipment market and recently […]
Titleist TSR Drivers Are A BIG Hit on Tour
By Ed Travis Titleist debuted the new TSR3 drivers to PGA Tour pros at the Travelers Championship. It was a Big Hit and was quickly adopted by a large number of tour players. In fact, the TSR3 finished the year as the most played driver on tour. TSR is an acronym for “Titleist […]
TaylorMade Hi-Toe 3 Wedges
By Ed Travis The latest club enhancements from TaylorMade Golf are the Hi-Toe 3 Wedges, which provide a versatile solution for getting up and down around the green. These wedges are designed with a wide four-way cambered sole and aggressive spin generation that features raised ribs between full face grooves. Having the proper wedge […]
PXG 0311 Gen5 Club Family
By Ed Travis If you are looking to upgrade your old set of sticks that have been stuck in the corner of your garage over the winter, you may want to check out the new 0311 Gen5 club family, woods, hybrids, irons, from PXG. They have improvements over previous models that create faster ball […]
Rules Split Likely and It Creates Questions
By Ed Travis Golf’s ruling bodies, the USGA and The R&A, are just steps away from dictating that elite players (top amateurs and professionals) must compete with equipment different from recreational golfers. On March 16 the USGA and The R&A sent out a press release covering recent results in the Distance Insight Report. […]
Srixon’s Q-Star Tour Golf Balls: For Slower Swing Speeds
By Ed Travis Srixon’s new Q-Star Tour golf ball is targeted for players with moderate swing speeds, who are looking for the advantages of urethane cover performance, at less than premium price. An average golfer, with a swing speed under 90 mph, does not create sufficient impact on a 90, or 100 compression golf […]
Opinion: Is Professional Golf Slipping into the Mud?
By Ed Travis The rumors are flying fast and furious as men’s professional golf is slipping into the mud of controversy. Recent claims and counterclaims making prime time golf news outlets are making the situation worse, since it was revealed many of the top players have signed non-disclosure agreements with a proposed new tour. […]
The PGA Merchandise Show Is In A Transition Phase
By Ed Travis The 69th PGA Show was held last month in Orlando with most attendees voicing the opinion, “It’s great to be back.” They were referring to last year, when the show, due to the pandemic, was held virtually. The PGA Merchandise Show is the primary annual gathering of the golf industry whose roots going […]
Women Are The Focus at PGA Tour Superstore
By Ed Travis PGA Tour Superstore (PGATSS), the largest golf-specific retailer in the U.S., continues to have record sales while expanding the number of locations and says clubs, apparel, and accessories specifically for women are an important focus to fuel additional growth. In an exclusive interview with PGATSS CEO and President Dick Sullivan, […]