Columnist: Ed Travis
Srixon’s Soft Feel & Soft Feel Lady Golf Balls
By Ed Travis With women being the fastest growing segment of the golf industry, Srixon has launched the 12th Generation of the Soft Feel golf ball with a two-piece ionomer cover and a complimentary model for women. Srixon’s share of the golf ball market is continueing to grow. Golf DataTech research has concluded that […]
Just for the Ladies: Big Bertha REVA Driver
By Ed Travis Callaway Golf is urging women to “unlock their inner distance” with their new Big Bertha REVA driver. This new product geared to women golfers and in born from Callaway’s belief, “If you want to hit the ball farther, you have to hit it straighter,” Of course, that is […]
Review: GolfLogix Green & Yardage Books
By ED TRAVIS GolfLogix knows that to score well you must putt well. Hitting the ball on the correct line with the proper speed is a skill honed by experience and assumes the player can see the proper line. The green reading smartphone app from GolfLogix is used by over 5 million players around […]
Review: Callaway’s New Chrome Soft & Chrome Soft X
By Ed Travis Four years can be a long time, but in golf equipment aging, it is a very long time. Four years ago, Bridgestone was riding high with a golf ball market share in the high teens, making it a strong competitor to Titleist. Callaway introduced the Chrome Soft ball and it […]
Post COVID-19: Golf Will Come Back
By ED TRAVIS One of the reasonable things to do, while watching my dog destroy the pillows on the couch, he’s bored too, or figuring out how much Worcestershire sauce to put in the pork chop marinade, is to think about what golf will look like after the stay-at-home and social distancing requirements are […]
Improved High Heat Fairway Clubs
“The most significant new technology for amateurs in the past 25 years” By Ed Travis Knuth Golf started with the simple idea of making high quality golf clubs optimized for amateur players, not professionals – the benchmark often used by other companies for their designs. The first High Heat brand metalwoods and hybrids were well received – yet when the USGA increased the allowable amount of rebound for areas of the face outside […]
USGA Distance Report: It’s All Over, But the Shouting!
By Ed Travis According to the recently released USGA and The R&A Distance Insights Report (DIR) golfers, including you, hit the ball too far and future distance increases must be stopped by “rolling back” equipment performance. The DIR effectively draws a line in the sand, but did not say what would be changed, […]
2020 Equipment Special Section: Drivers
By Ed Travis Distance sells, or more accurately, the Hope of More Distance SELLS. Every club and ball manufacturer at the PGA Show was exhibiting a new product design that would help add yards to every golfer’s game. Sophisticated materials, scientific engineering and the newest computers aid club designers in this quest for a […]
New World Handicap System
By Ed Travis The calculation of golf handicaps has gone global, with significant changes. For players in this country, however, the revised system will have minimum impact on their Indexes. The conversion to the World Handicap System will began January first in the United States and ten other countries, but will not be completed […]
Cobra SPEEDZONE Irons Teaser
By Ed Travis Preorders for the NEW Cobra SPEEDZONE Irons will not be available until January 3, 2020. Here is a preview of why you may want to mark that date on the calendar and get your order in as soon as possible. Given all the various iron designs currently on the […]