By Ed Travis Shot Scope, based in Edinburgh, Scotland, has made a great reputation for their golf technology and the latest release, the Pro L2 laser rangefinder, has most all the bells and whistles a golfer needs at a wallet-friendly price. Shot Scope CEO David Hunter says, “Our mission remains to provide […]
By Ed Travis Three new Cobra Snakebite wedges hit retail stores recently with the groove configuration maximized for spin, adding bite on the greens, plus there is even a new game-improvement model, the Snakebite-X. Cobra had a real hit with the original Snakebit wedges introduced two years ago. At the time they earned […]
By Ed Travis Described as a throwback to 30 years ago, the TaylorMade BRNR Mini driver takes its look from the Ti Bubble 2 from the 1990’s, but combines the latest technology with an update to the 2019 and 2021 Mini Drivers. TaylorMade is the only manufacturer that has had a small headed […]
By Steve Pike Big Bertha, the model that launched Callaway to success in the early 1990’s has returned in its latest incarnation as an “innovative super game-improvement’’ family. Plus, the Big Bertha REVA is “precisely engineered’’ for women of all skill levels. The company says Big Bertha is designed with an ultra-low center of […]
If you spend time around the practice green chipping and putting, you know that rounding up your practice balls is time consuming and can be a bit like herding cats. Creative Golf Innovations has created a handy tool to save you time and the back-breaking exercise of physically picking up your range balls. The DIY […]
PXG Enters the Golf Ball Market By Ed Travis Club maker PXG has jumped into the already crowed golf ball market with the PXG Xtreme Premium, a 338-dimple three-piece urethane cover ball sold direct-to-consumer sales on their website and in their retail locations. There are several three-piece urethane cover balls on the market and unfortunately […]
By Ed Travis Callaway Golf’s new Paradym and Paradym X iron models are made with they are calling “Paradym Shift Construction” featuring a hollow body filled with urethane spheres and an AI-designed forged face. Callaway told me they targeted producing both “the best of ball speed and feel,” plus used “Paradym Shift Construction.” The […]
By Ed Travis When the 0211 driver was introduced in January of 2021, we questioned PXG’s pricing strategy. The titanium body, carbon fiber crown and replaceable sole weight design, normally priced at $375.00 was discounted to $245.00. Did this mark a new and interesting trend for PXG? Were they for forsaking the […]
By Ed Travis Kalea, the women-specific brand from TaylorMade, has added updated models named Kalea Premier and made especially for women. They are being sold as an 11-piece set, including a cart bag. TaylorMade has been quick to recognize the significant growth of the female segment of the golf equipment market and recently […]
By Rich Katz Everyone loves mysteries. Here’s one for the ages in the golf space. Let’s set the stage: Whiskers is America’s foremost designer and manufacturer of men’s and women’s premium shoelaces sold a la carte. Laces represent an accessory that adds just the right amount of color pop and patterns to wardrobes. One […]