Columnist: Golf Equipment Reviews
Club Sales Boom BUT the PGA Merchandise Show is a No Show!
By Ed Travis Sales of golf clubs are booming, but health considerations caused cancellation of the annual PGA Merchandise Show. Both results have been driven by effects of the COVID-19 pandemic. The social distancing requirements to reduce the spread of the virus are perfectly matched to playing golf, as people looked for “things […]
Srixon’s Soft Feel & Soft Feel Lady Golf Balls
By Ed Travis With women being the fastest growing segment of the golf industry, Srixon has launched the 12th Generation of the Soft Feel golf ball with a two-piece ionomer cover and a complimentary model for women. Srixon’s share of the golf ball market is continueing to grow. Golf DataTech research has concluded that […]
Just for the Ladies: Big Bertha REVA Driver
By Ed Travis Callaway Golf is urging women to “unlock their inner distance” with their new Big Bertha REVA driver. This new product geared to women golfers and in born from Callaway’s belief, “If you want to hit the ball farther, you have to hit it straighter,” Of course, that is […]
Review: GolfLogix Green & Yardage Books
By ED TRAVIS GolfLogix knows that to score well you must putt well. Hitting the ball on the correct line with the proper speed is a skill honed by experience and assumes the player can see the proper line. The green reading smartphone app from GolfLogix is used by over 5 million players around […]
Review: Callaway’s New Chrome Soft & Chrome Soft X
By Ed Travis Four years can be a long time, but in golf equipment aging, it is a very long time. Four years ago, Bridgestone was riding high with a golf ball market share in the high teens, making it a strong competitor to Titleist. Callaway introduced the Chrome Soft ball and it […]
Improved High Heat Fairway Clubs
“The most significant new technology for amateurs in the past 25 years” By Ed Travis Knuth Golf started with the simple idea of making high quality golf clubs optimized for amateur players, not professionals – the benchmark often used by other companies for their designs. The first High Heat brand metalwoods and hybrids were well received – yet when the USGA increased the allowable amount of rebound for areas of the face outside […]
2020 Equipment Special Section: Drivers
By Ed Travis Distance sells, or more accurately, the Hope of More Distance SELLS. Every club and ball manufacturer at the PGA Show was exhibiting a new product design that would help add yards to every golfer’s game. Sophisticated materials, scientific engineering and the newest computers aid club designers in this quest for a […]
Cobra SPEEDZONE Irons Teaser
By Ed Travis Preorders for the NEW Cobra SPEEDZONE Irons will not be available until January 3, 2020. Here is a preview of why you may want to mark that date on the calendar and get your order in as soon as possible. Given all the various iron designs currently on the […]
PXG: “We couldn’t help ourselves”
By Ed Travis Last spring when high-end clubmaker Parsons Xtreme Golf, or as it is better known as PXG, introduced the 0211 line of irons some thought the company may be changing its business strategy. The cast, rather than forged, 0211 line was actually priced within reach for the average golfer. At $225.00 per […]
Honma’s Newest Game Improvement Clubs-XP-1
By Ed Travis A year ago, golf industry executive Mark King former TaylorMade Golf CEO was hired as a “strategic advisor” for Honma Golf. The Japan-based golf equipment company wanted a bigger presence in the equipment industry. King has since moved on to the top spot at Taco Bell, but he left his imprint […]