By Ed Travis
Kalea, the women-specific brand from TaylorMade, has added updated models named Kalea Premier and made especially for women. They are being sold as an 11-piece set, including a cart bag.
TaylorMade has been quick to recognize the significant growth of the female segment of the golf equipment market and recently updated their Kalea brand for women with the new Premier models.
Price for the set of 10 clubs plus a cart bag is $1,699.99, placing it in the mid-range for top-of-the-line clubs and $200.00 more than the previous Kalea set introduced in 2020.
Tomo Bystedt, Senior Director for TaylorMade, said in the announcement,
“Kalea Premier is a combination of proven TaylorMade technologies, which are tuned specifically to give women the best performance, and the most visually stunning designs on the market. Our research has shown that women will no longer accept a half-hearted approach to product design in any industry. We’ve been continuously mindful of this and have created a design language that utilizes a combination of rich colors and refined textures with premium materials to create a sophisticated and elegant product line for women.”
It’s refreshing to see a major company introduce quality club models into the women’s market that are not men’s clubs from two years ago with pink trim.
Kalea Premier will be in stores October 14, 2022.
Fast Facts for TaylorMade Kalea Premier
Driver
C4 swing weight, 12.5° loft
44.25 inches length
Carbon fiber crown & sole
22g steel rear back weight
Fairway wood
20° loft
37% larger face than previous model
Low center of gravity
Rescues
5 Rescue 27° loft & 6 Rescue 31° loft
High launch weighting
Irons 7-iron through sand wedge
Cavity back–Cap Back design
Lofts: 7-iron 32°, pitching wedge 45°
Putter
Mallet style
Pure Roll face
3° loft
Kalea Premier Cart Bag
14-way top
Seven pockets
Choice of light grey, navy/light grey, black
