Stacey Latona, a native Detroiter, didn’t care for the lack of style, quality and abundance of women’s golf apparel, so she set out to do something about it.
As a woman in the business world, Stacey began playing golf over 20 years ago to meet the guys on the course and build business relationships. She is currently involved with the Rocket Mortgage Classic in Sales and Marketing for the PGA Tour event.
LATONA Golf is on a mission to get more women playing the game and bring true fashion to women’s golf apparel. They want to drive the conversation, as to what is “acceptable” on a golf course for women. Latona has created a quality women’s golf apparel line that not only fits appropriately, but ladies can appreciate as fashion forward, modern and athletic.
Stacey grew tired of waiting for someone else to get it right.
“It’s not about bucking tradition; it’s about evolving our choices. We need an overhaul; and women have been underserved with golf apparel options, for way too long.”
Back 9 Report first met Stacey at the Michigan Golf Show in Novi and had a chat with her about the new women’s apparel line. Watch the full interview HERE.
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Ladies do not want to look like men on the golf course, they want their own style and flair. Whether you are 18, 80 or somewhere in between, LATONA offers a premier, fashion-forward, performance brand in which you will feel more confident wearing.
Join the Latona movement, be classy, sporty, sexy, comfortable and functional with Latona Golf wear for women.