Tag Archives: Ed Travis
Brian Harman Proves Short Hitters Can Win Majors
By Ed Travis Lessons from Brian Harman’s OPEN Championship Victory The R&A got it right. This year’s OPEN Championship contested at Royal Liverpool proved that when a complete range of golfing skills are tested those with the ability to keep the ball in play, hit reasonable scoring shots and are consistent with their medium range […]
Shot Scope Pro L2—What Else Could You Need?
By Ed Travis Shot Scope, based in Edinburgh, Scotland, has made a great reputation for their golf technology and the latest release, the Pro L2 laser rangefinder, has most all the bells and whistles a golfer needs at a wallet-friendly price. Shot Scope CEO David Hunter says, “Our mission remains to provide […]
Need New Wedges? Cobra’s Snakebite Line Might Be In Your Future
By Ed Travis Three new Cobra Snakebite wedges hit retail stores recently with the groove configuration maximized for spin, adding bite on the greens, plus there is even a new game-improvement model, the Snakebite-X. Cobra had a real hit with the original Snakebit wedges introduced two years ago. At the time they earned […]
What’s OLD is NEW, TaylorMade BRNR Mini Is A Throwback
By Ed Travis Described as a throwback to 30 years ago, the TaylorMade BRNR Mini driver takes its look from the Ti Bubble 2 from the 1990’s, but combines the latest technology with an update to the 2019 and 2021 Mini Drivers. TaylorMade is the only manufacturer that has had a small headed […]
Jill Spiegel Takes Over at PGA Tour Superstore
By Ed Travis It’s been just a few months since Jill Spiegel took over the job as President of PGA Tour Superstores (PGATSS) and already her presence and leadership style are being felt. She succeeded Dick Sullivan, the former President, and Chief Executive Officer, who moved into the spot of Executive Chairman and […]
Ed Travis Review NEW PXG & Bridgestone Golf Balls
PXG Enters the Golf Ball Market By Ed Travis Club maker PXG has jumped into the already crowed golf ball market with the PXG Xtreme Premium, a 338-dimple three-piece urethane cover ball sold direct-to-consumer sales on their website and in their retail locations. There are several three-piece urethane cover balls on the market and unfortunately […]
NEW Paradym Woods & Irons From Callaway
By Ed Travis Callaway Golf’s new Paradym and Paradym X iron models are made with they are calling “Paradym Shift Construction” featuring a hollow body filled with urethane spheres and an AI-designed forged face. Callaway told me they targeted producing both “the best of ball speed and feel,” plus used “Paradym Shift Construction.” The […]
What a Difference a Year Makes
By Ed Travis What a difference a year makes. Registration of golf professionals and industry members for the 70th PGA Show Jan. 24-27, 2023, has begun and a preliminary listing of exhibitors has been released. Indications are that the Show’s woes of the past two years may well be behind them. This time last year the […]
PXG Introduces New 0211 Driver & Lower Pricing
By Ed Travis When the 0211 driver was introduced in January of 2021, we questioned PXG’s pricing strategy. The titanium body, carbon fiber crown and replaceable sole weight design, normally priced at $375.00 was discounted to $245.00. Did this mark a new and interesting trend for PXG? Were they for forsaking the […]
Just for the Ladies: TaylorMade Introduces Kalea Premier
By Ed Travis Kalea, the women-specific brand from TaylorMade, has added updated models named Kalea Premier and made especially for women. They are being sold as an 11-piece set, including a cart bag. TaylorMade has been quick to recognize the significant growth of the female segment of the golf equipment market and recently […]