Tag Archives: Ed Travis
Jill Spiegel Takes Over at PGA Tour Superstore
By Ed Travis It’s been just a few months since Jill Spiegel took over the job as President of PGA Tour Superstores (PGATSS) and already her presence and leadership style are being felt. She succeeded Dick Sullivan, the former President, and Chief Executive Officer, who moved into the spot of Executive Chairman and […]
Ed Travis Review NEW PXG & Bridgestone Golf Balls
PXG Enters the Golf Ball Market By Ed Travis Club maker PXG has jumped into the already crowed golf ball market with the PXG Xtreme Premium, a 338-dimple three-piece urethane cover ball sold direct-to-consumer sales on their website and in their retail locations. There are several three-piece urethane cover balls on the market and unfortunately […]
NEW Paradym Woods & Irons From Callaway
By Ed Travis Callaway Golf’s new Paradym and Paradym X iron models are made with they are calling “Paradym Shift Construction” featuring a hollow body filled with urethane spheres and an AI-designed forged face. Callaway told me they targeted producing both “the best of ball speed and feel,” plus used “Paradym Shift Construction.” The […]
What a Difference a Year Makes
By Ed Travis What a difference a year makes. Registration of golf professionals and industry members for the 70th PGA Show Jan. 24-27, 2023, has begun and a preliminary listing of exhibitors has been released. Indications are that the Show’s woes of the past two years may well be behind them. This time last year the […]
PXG Introduces New 0211 Driver & Lower Pricing
By Ed Travis When the 0211 driver was introduced in January of 2021, we questioned PXG’s pricing strategy. The titanium body, carbon fiber crown and replaceable sole weight design, normally priced at $375.00 was discounted to $245.00. Did this mark a new and interesting trend for PXG? Were they for forsaking the […]
Just for the Ladies: TaylorMade Introduces Kalea Premier
By Ed Travis Kalea, the women-specific brand from TaylorMade, has added updated models named Kalea Premier and made especially for women. They are being sold as an 11-piece set, including a cart bag. TaylorMade has been quick to recognize the significant growth of the female segment of the golf equipment market and recently […]
PXG 0311 Gen5 Club Family
By Ed Travis If you are looking to upgrade your old set of sticks that have been stuck in the corner of your garage over the winter, you may want to check out the new 0311 Gen5 club family, woods, hybrids, irons, from PXG. They have improvements over previous models that create faster ball […]
Rules Split Likely and It Creates Questions
By Ed Travis Golf’s ruling bodies, the USGA and The R&A, are just steps away from dictating that elite players (top amateurs and professionals) must compete with equipment different from recreational golfers. On March 16 the USGA and The R&A sent out a press release covering recent results in the Distance Insight Report. […]
The PGA Merchandise Show Is In A Transition Phase
By Ed Travis The 69th PGA Show was held last month in Orlando with most attendees voicing the opinion, “It’s great to be back.” They were referring to last year, when the show, due to the pandemic, was held virtually. The PGA Merchandise Show is the primary annual gathering of the golf industry whose roots going […]
Ed Travis Reviews Payntr Golf Shoes
By Ed Travis In keeping with the times, computer data and swing biomechanics were used to develop PAYNTR Golf shoes. They have created a modern golf shoe that comfortably supports the foot, plus it enhances performance to maximize impact speed. The water impermeable design will also keep you feet dry in the rain, or […]