Columnist: Ed Travis
U.S. Open at Pebble Beach Was A Winner
By Ed Travis Fans had the opportunity for a great show—U.S. Open week on the Monterrey Peninsula and they weren’t disappointed. During the buildup prior to the 119th national championship there were almost more interesting storylines than you could count starting with the USGA and the big question was could they run a national championship […]
New Ground Long Irons Made Me Throw Out My Hybrids
By Ed Travis According to Joe Jung, one of the founders of New Ground Golf, the company was formed in order to build irons for those who don’t like or can’t hit hybrids. Their initial offering consists of three long irons: a 16°1-iron, a 19° 2-iron and a 22° 3-iron. A cambered sole, […]
Chip Better With Bridgestone Tour B XW-1 Wedges
By Ed Travis For 2019, Bridgestone Golf has introduced a new line of wedges, the Tour B XM-1 series, that produce increased spin rates for control and soft feel. Weekend golfers often are in a quandary about wedges. They don’t understand the need for precise gapping of lofts, or how to solve the […]
Stroke Lab from Odyssey: All About Controlling Distance
Distance control, not aim, is the key to becoming a good if not great putter and consistent distance can only come from a repeatable stroke. Odyssey, Callaway Golf’s putter division has the solution with their Stroke Lab putter line. According to Sean Toulon, Callaway’s senior vice president and general manager of Odyssey, “These new putters […]
Players Championship Wrap-Up
By Ed Travis Is The Players the Fifth Major? This year, as for the past several years, golf media droned on and on about whether or not, The Players Championship should be designated the “fifth major.” To some this is a pointless exercise, since tour players don’t seem to care. They consider […]
TaylorMade’s New Spider X Uses Advanced Technology
By Ed Travis For over 10 years TaylorMade has made one of the game’s most popular putters and consistently leads the field as the most played model on the PGA Tour. TaylorMade Golf was pushed from the top metal wood sales by Callaway, plus they have not been successful expanding their golf ball sales […]
Interview with Matt Corey CEO of PGATSS
“Culture eats strategy for breakfast.” By Ed Travis Matt Corey, Chief Marketing Officer for PGA TOUR Superstore, leaned forward to make his point, “Culture eats strategy for breakfast.” In other words, all the grand plans in the world won’t work unless the company’s people are committed and feel part of the them. […]
Bridgestone is Betting on their NEW TOUR B JGR Clubs
A change at the top of Bridgestone Golf, plus a New Product Launch should get them back on track. By ED TRAVIS After a three-year absence, Dan Murphy is back as president and CEO at Bridgestone. He will try to not only bring the golf division back from its slide in golf ball sales, but also effectively market the new TOUR B JGR […]
Golf Equipment Company’s Third Quarter Economic Report
By Ed Travis There is a danger in reading too much into the financial results of a company over the short term especially a publicly traded company whose management is judged on interim results. If the company is in a stagnant or slow grow industry, such as golf equipment, growth only comes from […]
‘Tis the Season–Gifts for Golfers 2018
By Ed Travis Perplexed what to buy for a golfer on your gift list? Here are a few suggestions of items we like and hope to find in our Christmas stocking. They cover a range of prices and each will be a welcomed expression of your feelings this season. Cool weather golf can […]