Columnist: Golf Equipment Reviews
TaylorMade’s New Spider X Uses Advanced Technology
By Ed Travis For over 10 years TaylorMade has made one of the game’s most popular putters and consistently leads the field as the most played model on the PGA Tour. TaylorMade Golf was pushed from the top metal wood sales by Callaway, plus they have not been successful expanding their golf ball sales […]
Interview with Matt Corey CEO of PGATSS
“Culture eats strategy for breakfast.” By Ed Travis Matt Corey, Chief Marketing Officer for PGA TOUR Superstore, leaned forward to make his point, “Culture eats strategy for breakfast.” In other words, all the grand plans in the world won’t work unless the company’s people are committed and feel part of the them. […]
Bridgestone is Betting on their NEW TOUR B JGR Clubs
A change at the top of Bridgestone Golf, plus a New Product Launch should get them back on track. By ED TRAVIS After a three-year absence, Dan Murphy is back as president and CEO at Bridgestone. He will try to not only bring the golf division back from its slide in golf ball sales, but also effectively market the new TOUR B JGR […]
‘Tis the Season–Gifts for Golfers 2018
By Ed Travis Perplexed what to buy for a golfer on your gift list? Here are a few suggestions of items we like and hope to find in our Christmas stocking. They cover a range of prices and each will be a welcomed expression of your feelings this season. Cool weather golf can […]
Sun Mountain Travel Bags Make Every Golfer a Pro
It’s that time of year when Golfaholics get the itch to head south for warmer climates to play a few rounds of golf. Traveling often requires maneuvering through an airport obstacle course and serious golfers don’t want to be seen schlepping through terminals with a sub-standard travel bag. If your travel bag is looking a […]
Callaway Announces Fall Weather Series
Callaway Apparel recently announces the launch of the 2018 Fall Weather Series, a revolutionary collection that is expertly designed to help you stay comfortable in all playing conditions. The Fall Weather Series is a stylish, but is performance driven, providing the ultimate in versatility to help the serious golfer stay comfortable in extreme weather conditions […]
Titleist Tour Soft Golf Ball Review
By Ed Travis Because of the introduction of the Titleist AVX, the new Titleist Tour Soft, a very good ball for the average golfer, has gotten lost in the shuffle While many may lament the passing of Tour Soft’s predecessors, the NXT Tour and NXT Tour S, my analysis is the new 2-piece […]
Lower Your Handicap & Play Pain Free
Everyone, who participates in sports activities, is looking for an edge. Whether you’re a pro athlete, with a multi-million-dollar contract, or a weekend golfer trying to take a few dollars from your buddies on the 18th hole. Another universal truth is that the harder you play, the more often you feel the pain. Most athletes have experienced the nagging pains associated […]
Callaway’s Rogue Driver Review
By Ed Travis Callaway Golf had a banner season last year with the Epic family and hopes to duplicate it this year with the new Rogue line. Like the Epic, Rogue has titanium bars (Jailbreak Technology) connecting the crown and the sole, which are hourglass shaped and save 25% off overall weight, when […]
2018 PGA Show Featured Golf Technology
By: Fred Altvater After spending three days wandering the “10 Miles of Isles” at the PGA Show in Orlando last month it quickly became obvious that the golf industry has embraced new technology in every aspect. Seemingly every golf manufacturer and vendor are using technological advancements to enhance their products. One of the newer […]