Tag Archives: Ed Travis
Srixon’s Soft Feel & Soft Feel Lady Golf Balls
By Ed Travis With women being the fastest growing segment of the golf industry, Srixon has launched the 12th Generation of the Soft Feel golf ball with a two-piece ionomer cover and a complimentary model for women. Srixon’s share of the golf ball market is continueing to grow. Golf DataTech research has concluded that […]
Just for the Ladies: Big Bertha REVA Driver
By Ed Travis Callaway Golf is urging women to “unlock their inner distance” with their new Big Bertha REVA driver. This new product geared to women golfers and in born from Callaway’s belief, “If you want to hit the ball farther, you have to hit it straighter,” Of course, that is […]
2020 Equipment Special Section: Drivers
By Ed Travis Distance sells, or more accurately, the Hope of More Distance SELLS. Every club and ball manufacturer at the PGA Show was exhibiting a new product design that would help add yards to every golfer’s game. Sophisticated materials, scientific engineering and the newest computers aid club designers in this quest for a […]
Honma’s Newest Game Improvement Clubs-XP-1
By Ed Travis A year ago, golf industry executive Mark King former TaylorMade Golf CEO was hired as a “strategic advisor” for Honma Golf. The Japan-based golf equipment company wanted a bigger presence in the equipment industry. King has since moved on to the top spot at Taco Bell, but he left his imprint […]
Simply Improve Your PUTTING With: The Putting Arc
By Ed Travis One of the basic truths about golf is even when a putt is hit online with the correct speed it sometimes doesn’t go in. Don’t ask why just accept it and move on. This doesn’t mean however we can’t improve our chances by training ourselves to produce a stroke that […]
Monday After Royal Portrush – Lowry Triumphant – Tiger Irrelevant
By Ed Travis Rain, Fog, Sunshine, Wind, Tucked pins, Fescue, Gorse, Rough, Bumpy and Firm fairways, Texas wedges, Raised greens, Gigantic runoff areas and Fast putting surfaces are just some of the reasons The Open Championship is the favorite major for many golf fans and at least some players. The Open Championship provides, […]
Total Golf Trainer Review
By Ed Travis The road to success is always under construction………..Arnold Palmer A Google search revealed over 158,000 golf training aids. Online retailer, Amazon offers more than 1,000 items alone. The game we play can be very rewarding, but it can also be the most maddening and frustrating activity, we can inflict […]
Ed Travis Gives Golf Equipment Update on Back 9 Report TV
Golf Equipment Guru, Ed Travis talks about recent trends in the golf equipment business on Back 9 Report TV.
Chip Better With Bridgestone Tour B XW-1 Wedges
By Ed Travis For 2019, Bridgestone Golf has introduced a new line of wedges, the Tour B XM-1 series, that produce increased spin rates for control and soft feel. Weekend golfers often are in a quandary about wedges. They don’t understand the need for precise gapping of lofts, or how to solve the […]
Golf Equipment Company’s Third Quarter Economic Report
By Ed Travis There is a danger in reading too much into the financial results of a company over the short term especially a publicly traded company whose management is judged on interim results. If the company is in a stagnant or slow grow industry, such as golf equipment, growth only comes from […]