Columnist: Ed Travis
Next Generation T-Series Irons from Titleist
By ED TRAVIS Titleist has replaced their current T-Series irons with four new models, including three for tour players and better amateurs, the T100, T100S, and T200, plus a game improvement model the T300. Titleist is calling the new T-Series irons “the next generation” and certainly can point to the previous models as being the most played on the PGA […]
Precision Pro: A Rangefinder With A Twist
By Ed Travis For the first time the PGA of America allowed rangefinders to be used at the PGA Championship on Kiawah island last month. Because of the possibility that balls may be hit into areas not previously measured, tournament organizers felt using the devices would speed up play. Precision Pro, a leader […]
$40 Million Player Impact Bonus Affects Fans
By Ed Travis After Golfweek revealed the new popularity-based bonus plan for PGA Tour members most comments were focused on the players and made the point that undoubtedly Tiger Woods would be at the top of the list. This $40 million social media popularity contest will also affect fans, but opinions have been scarce concerning how they, […]
Especially for the Ladies: Callaway’s REVA Golf Balls
By Ed Travis Given the current boom in the golf industry with the fastest growing segment of new golfers being women and juniors. Callaway’s introduction of the Big Bertha REVA, a new equipment line built specifically for women underlines the emphasis the company is placing on that portion of the golf market. Now […]
Can Michael Whan Create Change in the USGA?
By Ed Travis Michael Whan recently announced he would resign as Commissioner of the LPGA Tour and last month it was announced he would replace Mike Davis as CEO of the United States Golf Association (USGA) in 2022. The USGA is facing issues that will affect the game for years to come. This […]
Bridgestone’s New e6 & e12 Golf Balls
By Ed Travis Bridgestone e6 A new version of the popular Bridgestone e6 retains the two-piece construction that produces low spin off the driver for distance and now has a thinner Surlyn cover. Since 2005, Bridgestone has found success with the e6 ball. The latest version is still targeted for players with low […]
2021 MUST HAVE Golf Equipment Items
By Ed Travis Zero Friction Stand Bag If you’re New Year’s Resolution was to lose weight and walk more on the golf course, Zero Friction has introduced a lightweight stand bag with dual strap and useful features including a six-way top to make carrying those sticks a lot easier. Getting the right carry […]
Golf Pride Introduces Concept Helix
By Ed Travis Have you ever wondered why no one has come up with an easier answer to regripping golf clubs? Golf Pride has broken the DaVinci Code and now every golfer can change their own grips. No need for a vice chuck, tape, or solvent, simply use the internal friction torque mechanism that slides inside […]
Club Sales Boom BUT the PGA Merchandise Show is a No Show!
By Ed Travis Sales of golf clubs are booming, but health considerations caused cancellation of the annual PGA Merchandise Show. Both results have been driven by effects of the COVID-19 pandemic. The social distancing requirements to reduce the spread of the virus are perfectly matched to playing golf, as people looked for “things […]
Bryson DeChambeau, Distance & the USGA
By Ed Travis On his way to a six-stroke U.S. Open victory, contrary to popular belief, Bryson DeChambeau was not the longest off the tee at Winged Foot with its narrow fairways, thick rough, and penal conditions. Amongst all the post tournament angst and hand wringing, it was overlooked that he was seventh in […]