By Ed Travis According to the recently released USGA and The R&A Distance Insights Report (DIR) golfers, including you, hit the ball too far and future distance increases must be stopped by “rolling back” equipment performance. The DIR effectively draws a line in the sand, but did not say what would be changed, […]
By Ed Travis Distance sells, or more accurately, the Hope of More Distance SELLS. Every club and ball manufacturer at the PGA Show was exhibiting a new product design that would help add yards to every golfer’s game. Sophisticated materials, scientific engineering and the newest computers aid club designers in this quest for a […]
By Ed Travis The calculation of golf handicaps has gone global, with significant changes. For players in this country, however, the revised system will have minimum impact on their Indexes. The conversion to the World Handicap System will began January first in the United States and ten other countries, but will not be completed […]
By Ed Travis Preorders for the NEW Cobra SPEEDZONE Irons will not be available until January 3, 2020. Here is a preview of why you may want to mark that date on the calendar and get your order in as soon as possible. Given all the various iron designs currently on the […]
By Ed Travis Last spring when high-end clubmaker Parsons Xtreme Golf, or as it is better known as PXG, introduced the 0211 line of irons some thought the company may be changing its business strategy. The cast, rather than forged, 0211 line was actually priced within reach for the average golfer. At $225.00 per […]
By Ed Travis A year ago, golf industry executive Mark King former TaylorMade Golf CEO was hired as a “strategic advisor” for Honma Golf. The Japan-based golf equipment company wanted a bigger presence in the equipment industry. King has since moved on to the top spot at Taco Bell, but he left his imprint […]
Slow Play – “We Have Met the Enemy and He Is Us” By Ed Travis The topic of slow play leapt into focus on social media when Brooks Koepka, the No. 1 ranked player in the world and No. 3 ranked, Rory McIlroy, criticized the time a few of their fellow Tour players on […]
By Ed Travis One of the basic truths about golf is even when a putt is hit online with the correct speed it sometimes doesn’t go in. Don’t ask why just accept it and move on. This doesn’t mean however we can’t improve our chances by training ourselves to produce a stroke that […]
By Ed Travis Rain, Fog, Sunshine, Wind, Tucked pins, Fescue, Gorse, Rough, Bumpy and Firm fairways, Texas wedges, Raised greens, Gigantic runoff areas and Fast putting surfaces are just some of the reasons The Open Championship is the favorite major for many golf fans and at least some players. The Open Championship provides, […]
By Ed Travis The road to success is always under construction………..Arnold Palmer A Google search revealed over 158,000 golf training aids. Online retailer, Amazon offers more than 1,000 items alone. The game we play can be very rewarding, but it can also be the most maddening and frustrating activity, we can inflict […]